Corporate portraits: how to prepare, what it costs and how it works
A corporate portrait is often the first thing anyone sees of you: on LinkedIn, on the website, in the press release. Here is everything you need to know before the shoot, from clothes and background to price and rights.
What do corporate portraits cost?
The price depends on the number of people, the location and how many finished pictures you want per person. This is the Stockholm market in 2026, excluding VAT.
- One person, on location or studio
- 2,500 to 5,000 kr
- Leadership team, 5 to 10 people
- 8,000 to 15,000 kr
- Whole company, full day on site
- 800 to 1,500 kr per person
- Extra picture per person
- 300 to 800 kr
- Extensive retouching
- 500 to 1,500 kr per picture
Location or studio?
The studio gives control: the same light, the same background, the same expression for everyone. It suits pictures that will sit side by side on a page, or when you want a timeless picture that lasts for years.
Location gives context. A window, a staircase, the workshop or a wall in the right colour says something about where you belong. It is usually what I recommend, because the pictures become more personal and stand apart from everyone else's.
You can have both on the same day: a uniform series against a wall at your place, and then a few pictures on location for whoever will appear in the press or on stage.
How to prepare
- Clothes you feel good in and would wear at work. Plain colours work best. Avoid large patterns, text and logos that are not your own.
- Bring a change, for example a jacket and a jumper. Then you have two looks to choose from.
- Glasses: clean them and bring them, even if you plan to take them off. The picture should look like you.
- Hair and beard the way you usually have them. Get a haircut a few days before, not the same morning.
- Sleep well the night before. It shows more than you think.
- Decide what the pictures are for: LinkedIn, web, press, annual report. The formats differ.
For teams: send the same short instruction to everyone, with a time slot per person. It saves a lot of waiting.
How the session works
I arrive a while before and look at the light and the backgrounds. Then we take people one at a time, ten to fifteen minutes each. The first minutes are about finding posture and gaze, then it goes quickly.
I talk throughout, show pictures on the screen and adjust. Most people say afterwards that it felt easier than they expected. That is also the point: a portrait where the person looks relaxed is a portrait people trust.
For leadership teams we usually take a group picture too, and ideally some working pictures on location: meetings, conversations, hands at the keyboard. They are always needed for the website later.
How many pictures do you get, and in which formats?
You get a selection of edited pictures per person, usually three or more, in an online gallery. Each picture is delivered in high resolution for print and in web format, and in both landscape and portrait crop where it fits. If you need a specific crop for LinkedIn or for your website, say so beforehand and I will shoot with that in mind.
All delivered pictures are edited for light, colour and crop. Light retouching, such as a temporary blemish or a stray hair, is included. More extensive retouching can be added.
How the whole company gets the same tone
New employees join. So that their portraits match the old ones, I save the lighting, background and editing settings for each client. Next time the pictures come out the same, even if a year has passed.
Many companies therefore book one day a year, or a half day per quarter, and gather all the new people at once. It is cheaper per person than booking one at a time.
Rights: what may you use the pictures for?
Delivery includes the right to use the portraits in your own channels: website, LinkedIn, press releases, presentations and internal material. If the pictures will be used in paid advertising, say so and it will be included in the quote.
The person in the picture should also be able to use it privately, for example on their own LinkedIn. I usually write that into the agreement, so the question does not come up later.
Common mistakes
- Booking too little time. Ten minutes per person is the minimum. With twenty the pictures get better.
- Photographing in the meeting room under fluorescent light. Ask the photographer to come early and choose a spot.
- Everyone getting different instructions. Send the same short text to the whole team.
- Letting the pictures get five years old. A portrait that no longer looks like the person does more harm than good.
- Not deciding on usage. The formats for LinkedIn, web and print differ.
Common questions
What does a corporate portrait cost?
2,500 to 5,000 kronor excluding VAT for one person. For teams on site 800 to 1,500 kronor per person over a full day.
What should we wear?
Clothes you feel good in and would wear at work, preferably plain. Avoid large patterns and text. Bring a change.
How long does it take per person?
Ten to fifteen minutes. For a leadership team with a group picture and some working pictures, expect two to three hours in total.
Where should we photograph?
Preferably at your place, in a setting that says something about the business. The studio works when all pictures should look the same.
May we use the pictures on LinkedIn?
Yes. Rights for your own channels are included, and the person in the picture may use it on their own profile.
Can new employees be photographed later in the same style?
Yes. I save the light, background and editing per client, so new portraits match the old ones.
Want a price?
Send the date, venue and a few lines about what you need. You get a quote within two working days.
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